Monday, 29 December 2014

How to Promote Your Business through Social Media!!

Looking at the increasing dependency of business on social media, you should make a special policy in this New Year to promote your business through social media. In this booming period of social media, you must have seen examples where businesses communicate publicly through social pages like Facebook, twitter, YouTube and Instagram. Along with this, you must have also seen such businesses who have reached new heights just because of their social media campaign. Even after so many available platforms and the examples of businesses taking advantage of them, if you are still not able to make a social media policy or strategy for your business, then take a resolution on this New Year to do so. If you have a planning about promoting your business through social sites then all your activities can be streamlined. The resolution to be in the limelight of social media throughout the year will keep you in attention of thousands of people for the whole year and that too at very low cost. So you must increase your knowledge about social media and use it to promote your business.


Resolution wants goals
On the occasion of New Year before taking any resolution you should have a clear picture of where you are right now and where you want to reach? With the help of this resolution because you are going to take a resolution related to social media, be clear about what are your target audiences which medium will have to be used to reach them? The promotion will be one way or you will have to make it interactive?


What will people get?
In the race to mark presence on social media and promote business through social media, many people makes accounts and pages on every site but they don't put any useful things on them. This should not be done in your social media policy. Make sure that your accounts and pages have complete information regarding your friends. The photographs you share and the videos you upload should also be according to these rules. If you will keep on posting important information on social network then people will start heading to you. It will be advantages for promoting business through social media.


Pictures tell stories
Social media is a medium of text as well as visual and everyone knows that a picture in itself a thousand words. So in this New Year in order to reach your goals use pictures. Give much importance to the quality of the pictures and videos the captions which you put. Along with this they should also be very creative.


Problems can also be solved
Your social media team can be perfect in the matter regarding internet surfing and communication but it is not necessary that it also has solutions of the customer problems which they are facing on the social site. For this you should make a communication link between your customer care department and social media team. On any complain or question coming to the social media team they have to ask the related department and only then they will be permitted to answer.


Leave the old ones
If your old accounts and pages are suitable for your new social media policy which you are going to launch on New Year then it is fine, otherwise if some previous pages have unwanted discussions or post which can spoil your image then you should start from the beginning. Keep the cover and design of the pages and account different and promote them in a new manner on the New Year.  Work on the social media with full planning.


Communication will be two way
Considering social media to be an easy way for promotion usually people post anything and don't take interest in the responses of people but if you want to take advantage of this special aspect then apart from one way you should make it a two-way communication platform. Look at the questions people ask, keep an eye on them and answer them.


Social media team
If you have been ignoring the reach of social media and are less active on it, then leave this habit. For this New Year make a social media team. These will be people who have complete knowledge about social sites and the effects of it to promote business through social media.


Add on net

Along with social media policy you can also expand your advertisement policy to show your presence on this platform. If you are giving content, you can also give advertisements to reach more and more people by using this mechanism. Every second user on Facebook will be able to see your advertisement. For this you have to set a separate budget and understand the advertisement policy of social media, only then you will be successful.

1 comment:

  1. Thanks for sharing this blog with us. Great work!! Keep it up.

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